Task Background
This is a product test from Employment Hero when I apply for the Product Owner vacancy. Let’s take a look at the background and requirements first:
- The Employment Hero team are working hard to build a two-sided marketplace featuring both employers on our platform (B2B), and the broader consumers (B2C) we service
- Our consumers are made up of candidates applying for new jobs, and employees on our platform
- We service over 80,000 employers (B2B), and 750,000 consumers (B2C)
- On the B2B side, our typical organisation ranges 20-50 employees across hospitality, retail, and healthcare
- On the B2C side, our typical consumer earns ~$70k p.a and is ~40 years old
Case study questions:
- Which aspect of the marketplace build would you prioritise first – building supply (B2B) or building demand (B2C)? Why?
- What initiative(s) would you focus on to scale your prioritised choice? How would you prioritise these initiative(s)?
- What do you foresee as the greatest challenge to implementing this marketplace? How would you solve for this?
- What would your goals be over the next 12 months?
My approach and answers
After carefully read the case study, I have some questions that need their clarification. I’ll list them here:
- Just to confirm, we are talking about building an eCommerce platform (Marketplace), where we sell products like Amazon?
- You mentioned ‘candidates applying for new jobs’ but I’m not sure who they are? Are they the users on Global Teams? Please share with me more information on this
- By ‘Employers (B2B)’, you mean the companies/businesses that are using Employment Hero?
- I assume the consumer yearly income (~$70k) is in AUD?
- The submitted file is meant to be read, not presented?
After everything is clear, I proceed with my research and brainstorming.
To find the ideas/inspiration, I watched real cases on the internet about Facebook marketplace, AirBnB, and Employment Hero competitors. I also read the Market reports on this industry to have more insights. After a week, here is my answer. In the file above, you can find detail answer to all questions, as well as the roadmap to implement it.
